Which Wich

Frustrated by the lack of great sandwiches available in the quick service restaurant sector and bored by the domination of burned-out brands, Jeff Sinelli (founder and former CEO of Genghis Grill) set his mind to creating a fresh and innovative concept featuring superior sandwiches. No soups. No salads. Just one focus: the best possible "wiches," served in an edgy yet inviting environment.

Locations Throughout the USA

Which Wich has locations throughout the USA. Click here to find the lcoation nearest you.

Superior Sandwiches

Which Wich is committed to creating the best wiches available anywhere. We are constantly pursuing and testing potential ingredients for our over 50 varieties of wiches. Only the finest and freshest ingredients make the cut. Great bread is a prerequisite for creating superior sandwiches, so Which Wich searched the country to feature the tastiest selections of white and wheat. Even the extras are held to the same high scrutiny: our chips, hand-dipped shakes, and just-out-of-the-oven cookies are unrivaled in the industry. It comes as no surprise that they have become as popular and addicting as the wiches themselves.

From our KidsWich to the Wicked sandwich, Which Wich takes the submarine sandwich to a whole new level.

100% Guarantee!

We guarantee all wiches. If you are not satisfied with one of our wiches at the time you receive it, or one of our wiches does not taste to your satisfaction, simply return it for a replacement, refund, or both.

Revolutionary Ordering System

To ensure that each wich fits the customer's exact specifications, we created a revolutionary ordering system that simplifies the ordering process. At Which Wich, customers place their orders by using custom red Sharpies® to mark up pre-printed menus on sandwich bags. The customer selects the variety of sandwich from 10 different categories, then checks the type of bread, chooses cheese and additional ingredients, and finally marks off their desired spreads & sauces. The system guarantees that despite the endless options available, all wiches are customized to just the way they want them. And all wiches are one low set price. This feature is a trademark of Sinelli Concepts, which is known for incorporating customer interaction in the process and therefore creating greater efficiency, customer satisfaction, and ultimately, brand loyalty.

Franchising

Which Wich is an innovative yet simple sandwich concept that focuses on the "wich" - a toasted sandwich available in over 50 varieties. We are strategically positioned in the fast casual sector, the fastest growing segment of the restaurant industry. Our system is a success because of our singular focus on wiches plus the accompanying chips, drinks, shakes and cookies. By design, we have eliminated most of the moving parts in typical restaurants, which saves on space, storage, training, food costs, etc. This unique system creates maximum efficiency, which is duplicated in every Which Wich?

Which Wich was designed as a franchise system from its inception. Can you become a superior franchisee?

We have an e-loyalty program, which can be found here: www.whichwich.com/roadtowiches

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